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Introducing Flex Records

18th July 2018

Today we have applied the first major update to the ads.txt Guru system since it launched, with the addition of flex records for collaborators.

Flex records are essentially data records, but with the benefit that a unique publisher ID can be set for each domain the group is collaborating with. This allows a collaborator to create a single group which provides different ads.txt records for each domain which is collaborating with the group, therefore eliminating the complexities associated with creating unique ads.txt files for individual publishers.

Screenshot of flex record publisher ID management.

Flex records are managed seamlessly for domains/publishers, ensuring they are totally unaware a collaborator is using flex records.