Goodbye Duplicate Records!

24th November 2020

We are pleased to announce a minor update to the ads.txt Guru system, to eradicate duplicate records once and for all.

Whilst the ads.txt Guru system has always prevented duplicate records under a domain or collaboration group, a duplicate record could be introduced when it existed in both a domain and a collaboration group being included under that domain. Whilst duplicate records are allowed under the ads.txt specification, any such duplicates will raise warnings when using our ads.txt validator.

Thanks to our latest update this is no longer possible, and all duplicate data records and variables will be removed irrelevant of how many times they are included in associated collaboration groups.